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Tuesday 10 September 2013

WHY IS BLOGGING IMPORTANT?

1.WHY IS BLOGGING IMPORTANT?
There are many great advantages of blogging. Blogging has enabled people to print their thoughts over internet and connect with people having similar mind set. Blogging has made the corporate world easy and also has led to their popularity. This new means of communication between the producers and consumers has also promoted brand recognition. Blogs have more influence than the print media. As a student, blogging can tremendously increase his/her knowledge and therefore can fetch better job opportunities. Blogs are not only being used for marketing but also used by medical consultants, scientists etc to make the world aware of the new advancements. Media channels have begun using it for outreach and to express their opinions about various issues.



2.WHAT IS THE IMPORTANCE OF ONLINE CHATTING?
Online chatting is discreet but simple and direct. It is very crucial when people are communicating from different corners of the world. It is a very effective way to stay in touch and it also saves money.Almost anything can be shared online like images,videos,files,documents etc. At the same time,we can blog and connect with numerous people with similar interests. A profile picture displays your online identity. Thus a clear,professional online picture is important for your online identification. This source of communication makes you accessible to the social sites and to reaffirm your views.




4. WHAT IS PRODUCTIVITY? 
Productivity is measured as total output per unit of total input. Thus average productivity is often difficult to interpret correctly. More productivity can lead to huge profits which increases a company’s reputation and its competition with other similar organizations. In general it also leads to development as it increases a person’s ability to buy goods and other things apart from his indispensable needs. Better education and better facilities are also major manifestations.


5. WHAT IS LINK BUILDING?
Link building refers to the actions aimed at increasing the number and quality of inbound links to a page. It is the process of establishing relevant, inbound links to your website which help your website achieve higher ranking with the major search engines and drive targeted traffic to your site. It takes time to build links from credible sources. If link building is incorporated in a comprehensive search engine optimization only then it will approach your site and gain full benefits from links from other sites and achieve its potential.


7.HOW A GOOD PRESENCE ON INTERNET CAN MAKE WORK EASY FOR A  SMART  SEO PROFESSIONALS  ?
Internet has become an indispensable entity in today’s world. Almost each and every problem’s solution can be found online. Search Engine Optimization (SEO) can connect you with potential customers that can make your business more successful. SEO alsi allows you to attract Traffic to a website, which increases its ranking and the business flourishes.



9.WHAT IS BRANDING?  WHAT IS CO-BRANDING? 
Branding forms an expectation about the company’s services or products and also encourages a company to maintain their expectation and also aims to exceed them. It promises to bring better services in the market. A brand is an image of a company’s unique product that connects with the consumers through a particular logo/design.


Co-branding promotes a product or a service with two or more brand names. This arrangement involves the cooperation and work of each of the companies to get the desired result. Co-branding can be between an organization and a product also. The objective is to combine the strengths of both the partners or to combine the different perceived properties associated with these brands with a single product. Examples -   SENSEO coffeemaker, which associates the PHILIPS made appliances with specific coffee brand of DOUWE EGBERTS. Another good example is GILLETTE M3 POWERS' shaving equipment with DURACELL batteries (both brands owned by PROCTER AND GAMBLE).


 10 WHAT IS WEBMASTERS TOOLS? 
Webmaster tools is web based service which is  a part of marketing. It gives information about site performance.It does not cover search results from other search engines like yahoo,rediff,bing etc. The tools let the webmasters :
a.     Submit and check a sitemap.
b.         Check and set the crawl rate, and view statistics about how googlebot accesses a particular site
c.         Generate and check a robots.txt file. It also helps to discover pages that are blocked in robots.txt by chance.
d.         List internal and external pages that link to the site
        Get a list of broken links for the site
         See what keyword searches on Google led to the site being listed in the serps, and the click through rates of such listings
        View statistics about how Google indexes the site, and if it found any errors while doing it
        Set a preferred domain (e.g. prefer example.com over www.example.com or vice versa), which determines how the site URL is displayed in SERPs
 i·        highlight to google search elements of structured data which are used to enrich search hit entries .


AISHWARYA GANDHE





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