What is Branding ? Explain with Own AeroSoft Example ?

2. What is Branding ? Explain with Own AeroSoft Example ? 

Ans:-The process involved in creating a unique name and image for a product in the consumers' mind, mainly through 

advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in 

the market that attracts and retains loyal custoWhen I speak about branding it's not uncommon for people to mistake 

their logo as their "branding". Your logo is only one piece of your branding strategy. Your logo is a symbol that can 

provide consumers with instant and powerful brand recognitionof your business and the services or products that you 

offer.

In the marketplace, an established brand can communicate expectations and beliefs about such things as product 

quality, reliability, superior design, exclusiveness, or desirability.The brand thus enhances perceived customer value in 

products and services, allowing them to command premium prices and bring higher margins to those who sell them. 

The extra price that buyers are willing to pay due to the brand.The reality and power of branding is apparent to anyone 

familiar with name such as AeroSoft.AeroSoft Corp is a very small sized newly establishing player in the Global 

Aviation IT market yet a Pioneer in Virtual Aviation Market in Asia. It is also recognised for it's Best Aviation services in 

Asia.

Branding is the process of establishing brand identity. When a brand is widely known in its own market, and associated 

by customers with particular products and services, the brand is said to have achieved brand awareness. Brand 

awareness is measured as the percentage of the market that can make this association. Achieving high brand 

awareness is a primary objective when a new product is introduced an in the early phases of product life

3. You have following Opening in AeroSoft ?  How will you close ?

Ans:- Considering an opening for Technical Support Advisor- Operations Gurgaon  / Jaipur

SOURCES:

1. Campus Drive

2. Posting Adds on Job portals

3. Posting  adds in the form of blog and advertising it through various forms

* Advertising portals

* Facebook

4. Employee Referrals

5. Consultants

THINGS TO KEEP IN MIND

1. Good communication skills

2. Stability

3. Technical skills has to be upto the expected level

4. Eligibility like: age, education etc.

5. Willingness to relocate to the given location

6. Ability to use a Desktop Computer System Internet and Email with moderate keyboarding

7. BE/B.Tech/Undergrad with one year of international BPO calling experience

8. Expected salary to meet with our salary which can be offered

4. You are a Blog master with AeroSoft, As  Blog master what will be yours Targets ?

Ans:-BlogMaster is a quick, easy way for developers to get started with running and developing a website/blog. Blog master is the one  who specializes in creating informative and interesting ORIGINAL CONTENT & DESIGN to tell a story and generate network strength and search-engine traffic to existing networks by expert use of key words and key-word linking.

As a Blog Master my targets would be to specialize in creating informative and interesting ORIGINAL CREATIVE CONTENT to tell interesting stories, generate Internet strength and drive search-engine traffic to new and existing networks by expert use of key words and key-word linking.After this initial hit, the mine  goal will be simply to grab the visitor's attention and pique his or her interest in the content and wanting more.

5. How to create an effective Blog ?

Ans:-hese days everyone is creating a blog, from celebrities to the boy next door. But most of these blogs are abandoned in a month or two. Do you know why? This is because they don’t provide any quality content. They don’t get any traffic and so the so called hopeless bloggers abandon them. But if you don’t want the same to happen to you, then you have to follow some simple yet really effective techniques. They will help you create a really effective blog. The techniques are as follows:

*Write short and on the topic posts. Break up your posts in paragraphs and put them in a logical order. For example: A review is always written in parts like design, performance, new features and verdict. All the parts are on the same topic still not mixed up. It makes a post easier to read and understand.

*Blog on your own domain. It attracts search engines’ attention. Moreover it becomes easy to remember xyzstuff.com ratherthanxyzstuff.abchost.com.

*Blog on a particular topic. Don’t mix things like technology and travel stories together on one post or even one blog. A reader interested in books might reach up your blog and read an article or two. But then if he finds no more articles on that topic but some kind of travel stories or other stuff, then he is obviously not going to return.

*Write unique content. Don’t follow the beaten track. Coping content from other sources and writing in your own words is not unique content. Unique content is which comes in yours and only yours head.

*Write for loyal readers and not for loads of worthless traffic. The blog’s quality is judged by subscribers and not traffic which leaves your blog reading one page or even just the title.

* Encourage your readers to comment and help make your blog better. This will provide good co-operation between you and your readers and you will eventually come to know about their likes and dislikes.Take help in writing content from someone having similar interests. They might also have some creative ideas in their mind jumping out to stick to your blog.

*Don’t think you have to know all about the topic which you are writing on. You learn as you write. But keep on reading books and other stuff on the topic you write just to enhance your knowledge.

*Do some e-mail interviews to get some popularity. This means doing interviews with the well known and not the one living down the street.

*Always answer to questions asked in your e-mails or comments on your blog. The questions will enhance your knowledge and your readers’ also. Give some suggestions if you don’t know the answer but always reply.

*Use both text and photos in your blog posts. No one is interested in plain text or just a bunch of photos. Insert related photos on the right spot in your post and only where they are necessary.

*Create squidoo lens of some of your greatest posts. The ones discovering your squidoo lens and finding it useful will surely visit your blog.

*Use a good template and font that makes your posts easier to read. A great post which is not readable is a waste of time.

*Use some great ideas of others, break them up and then create your own. This will help you creating a good and unique content for your blog.

*Post regularly. Regularly doesn’t mean daily, it means consistently in a routine. When readers know your posting routine, they will visit your blog when you post. If they don’t know your routine and when they visit your blog and find no new content, they will surely not come back.

*Write about different topics so your readers never get bored. But write on topics that you know about and not anything that others are writing about.

*Give credit to those who inspired you. It creates a good image of yours in the readers’ mind.

*Write in proper language. Take care of your spellings and grammar. If your post is great and useful (according to you) but not written in proper language, then it is not worth reading for others as they will not be able to make out what you have written.

*Write a great title which attracts on the first sight. A good post with a bad title is often ignored. Title is the first thing which a reader reads. Then he analysis that is it of his interest or not. If a great post is not given a proper title, even the interested readers might not read it.

*Be patient. Don’t give up if you don’t get a lot of readers at once. Rome was not built in one day. You go up the search rankings as your blog grows old and readers pour in and not immediately when it goes online.

*Write a detailed post. Don’t be too long or too short in your posts. Longer posts might bore the readers whereas short posts might not provide complete detail.

*Don’t give up quality for quantity. Don’t write tons of content which is not useful. It is just a waste of time and nothing more.

*Categorize your content properly so that readers have an ease browsing your blog. It makes readers view articles pleasing to their interest. They don’t have to search all the way to read the article they want to.

*Provide useful contents which readers are interested in. Don’t write about your husband, kids, uncles and aunts. No one is interested in knowing about someone whom they don’t know.

*Write content which is useful either read on the same day or after one year. Don’t write on topics which are useful only when read on the same day. Create sequels of your articles based on stuff which keeps on updating like software, plug-ins etc.

*Comment on others blog fairly. Include your opinion and suggestion. Don’t post a comment like “I like this post. You are awesome” on blogs you like. It will be considered as spam. Always remember to include a link to your blog in the comment.

*Provide some quizzes, polls and other fun stuff on your blogs. Readers are always interested in them. They provide you a break from posts and help in interacting with the readers. It will be great if you provide a type of weekly content like “Review of the week” or “News of the week” or maybe “Gadget of the week”.

*Give some free stuff. Everyone loves freebies. But see your budget first. You could hold a competition for a software license, hardware upgrade, gift card, or even software created by you. Competition grabs a considerable amount of attention.

*Don’t fill your blog with useless ads. It distracts the readers. Put up ads that are related to your niche and are even better than your content. You could earn a decent income through this. If possible, market your own stuff. This way you will earn more.

*A new advertisement method is “Text Link Ads”. The creators claim that it is a great advertisement method. I totally disagree. I advice you not to put it on your blog. Some readers are in a habit of rolling their cursor over the words as they read. Text link ads interrupt them. It is really frustrating.

6. How to Build your online marketing plan?

Ans:-A strategic marketing plan is the basis of every successful business. Without a solid marketing plan, a company’s course of action is determined by guesswork, which may or may not work, putting the business at a high risk. 

In a virtual environment, where your website is the only face of your organization/company, it’s very important that you have your web promotion strategies in place. If you already have a website, your next step should be to develop a marketing plan that addresses your objectives, defines the strategies and course of action to achieve them. If you are just beginning your online marketing strategy the top 10 list below will get you started on a plan that has worked for many.

1.Start with a web promotion plan and an effective web design and development strategy.

2.Get ranked at the top in major search engines, and practice good Search Optimization Techniques.

3.Learn to use Email Marketing Effectively.

4.Dominate your marketing niche with affiliate, reseller, and associate programs.

5.Request an analysis from an Internet marketing coach or Internet marketing consultant.

6.Build a responsive opt-in email list.

7.Publish articles or get listed in news stories.

8.Write and publish online press releases.

9.Facilitate and run contests and giveaways via your web site.

10.Blog and interact with your visitors.

By following the above tips you'll be on your way to creating a concrete online marketing strategy that could boost your business substantially.Online marketing strategy also called Internet Marketing by some.Follow these steps to build one:

*Target market

*Define goal

*Keep your branding consistent

*Managing criteria

*Defining plan coverage

*Considering budget

*Creating Your Ad Content

*Tracking & Monitoring Your Ads